The Starter Lookbook
A foundation for the years when your wardrobe, your grooming and your home are still taking shape. Buy once, buy well, and stop thinking about it.
How the guide works
Starter
Everything on this page. Dependable, affordable and easy to replace.
Advanced
The upgrade path, matched to your build and budget.
In a private sessionPremium & custom
Investment pieces, bespoke makers and tailoring.
In a private sessionWhere to shop
Generalist stores
- Nordstrom Rack
- Saks OFF 5TH
- Macy's
- K&G
- Vintage stores
- Ross
Grooming
Toothbrush
Clippers
Nail clipper
Facial cleanser
- CeraVe Hydrating Facial CleanserNormal to dry skin
- CeraVe Foaming Facial CleanserNormal to oily skin
Body wash
Body oil
Lotion
Scalp moisturizer
Healing ointment
Sunscreen
Wiping
Clothing
Start at Burlington
Athletic
- Your nearest outlet store
- 90 Degree by Reflex
Lounging
- Gap pajamas
Black tie
- Black peak-lapel tuxedo
- White shirt
- Black bow tie
- Black oxfords
Versatile suit
- Navy notch-lapel suitSecond-hand
- Grey notch-lapel suitSecond-hand
Footwear
Leisure & home
- Suede gum-sole loaferSecond-hand
Sneaker
- KOIO leather sneaker
Oxford & brogue
- Meermin
Boots
- Meermin
Loafer
- Meermin
Accessories
Everyday bag
Weekender
Luggage
- Nautica
- London Fog
Sunglasses
Candle
- Marshalls
Classic tie
Maintenance
Detergent
Closet dehumidifier
Home
Start at Ross, Marshalls or TJ Maxx
Trash bin
Artwork
- Second-hand or Facebook Marketplace
Bedroom furniture
- Bed with a headboard
- Two nightstands
- Ottoman
Incense
Do's & don'ts
Do
- Subscribe to your grooming products through Amazon or your shopping platform of choice
- Choose your image archetype
- Choose your image model
- Schedule all your barbershop visits in advance
- Rotate your wardrobe seasonally
- Allocate 10% of your earnings to your image if you're in a customer-facing role
- Find one fragrance boutique and stick to it
- Record your body weight every two weeks
- Record your body composition twice a year
- Keep a year-at-a-glance calendar
Don't
- Buy 2-in-1 products, like combined shampoo and body wash
- Buy scented detergents
- Keep clothes in your wardrobe that you don't wear
- Use the same towel for your face and body
- Buy a fragrance within an hour of trying it in-store
- Buy a fragrance because you saw it in a commercial
- Wear items your partner bought for you to the office
- Buy cheap bedding
- Wear the same jacket two days in a row
- Buy your clothing from Costco or big-box retailers
- Wear white socks outside of the gym or sports
- Wear a tie and pocket square in the same matching fabric
- Buy or wear hybrid dress shoes
- Wear clip-on ties
This is the starting point. Yours begins with a conversation.
Book a session for advanced, premium and custom recommendations built around your body, career, city and budget.
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